The NPG welcomes the new Creative and Media units.
Collaborating with LONSAS to provide two of the National Pilots, our team has devised two diverse responses: a study day combining visual art and media and a gallery workshop merging art and performing arts.

All sessions are designed specifically to assist students/teachers in order to launch and initiate class projects. See http://www.lonsas.org.uk/content.asp?CategoryID=839

Our learning programme holds potential provision for other units from this new module including Artefact (Edexcel Unit 3) Industrial Realisation (ORC Unit 3) & Discovery and Potential (AQA Unit 4 & 2).
Also suitable for other courses with a vocational approach including Applied GCSE & A-Level and BTEC.

Campaign
Study Days to Support, Campaign (Edexcel unit 5), Promoting Products Performances and Ideas (OCR Unit 2) & Promotion and Review (AQA Unit 7).
7 October - Study Day for students aged 14-16
14 October - Study Day for students aged 16+
4 February - Study Day for students aged 14-16
11 February - Study Day for students aged 16+
The day begins at 1015 and ends at 1500.

To support the new Diplomas being introduced in September 2008, The National Portrait Gallery is offering a number of study days The dates will be suitable for all those undertaking the above qualifications at Level 2.

The day will offer students the chance to learn from industry experts about what it takes to conduct a successful campaign, by focusing on how the National Portrait Gallery promoted 'Face of Fashion', a highly successful exhibition in 2007 from Feb -15th to May - 27th. Staff from the Gallery's Marketing, Exhibitions, Visitor Services and Learning Departments will examine with students:

• The main messages or ideas behind the campaign
• The target audience of the campaign
• The methods used to reach the target audience
• The success of the campaign in achieving its aims.

The campaign to promote for 'Face of Fashion' employed printed publicity materials, new media, press and PR, radio advertising and other marketing media, so serves as an excellent case study for students.

The afternoon will require students to think and work creatively in groups around the National Portrait Gallery to generate ideas and draft materials for their own campaign to promote a gallery. Groups will be given materials, assigned roles and set a challenge in the style of the TV show 'The Apprentice' They will finish the day by sharing their ideas and receiving constructive feedback and advice from a member of the Marketing team.

The day will serve as an excellent introduction and overview to the Unit and will provide students with inspiration and expertise to develop their own campaign, record entries to their 'Process Portfolio' and stimulate ideas for their 'Student Project'.

For more information, please call Learning Services on 020 7312 2485. Bookings can be made from 30 June 2008

CPD for Teachers
8 July 2009
10.00 - 15.00
A full day taking the same format as the study day offered, but allowing teachers to build their own understanding and expertise in how an institution such as National Portrait Gallery conducts a campaign to successfully promote a major exhibition. The day will allow for creative approaches and sharing best practice for those undertaking teaching this unit from September 2008 onwards

View the CPD Flyer

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All images and text are subject to copyright protection. 06 January 2009